Casio Electronics

For a little over half a century, this leading technology company has pioneered the application of modern electronics across a wide platform of consumer-friendly products. The company has a single guiding principle that affects everything they do. They call it going from '0-1' and it simply means to create something where there was nothing before, adding fun and convenience to life. The realisation of this can be seen in their range of innovative, practical and groundbreaking products.

Casio Precision Watches

Casio turned watches on their head with the G-Shock - the first truly shock-resistant watch that was built to take the rough with the smooth. The movement was suspended inside the structure and all of the internal components protected with urethane, making it the perfect timepiece for adventure seekers (and launching a fashion craze worldwide).

They also developed the PROTEK, an outdoor watch that also gives air pressure, altitude and temperature readings, as well as solar powered watches that synchronise with radio waves for accurate, reliable time management anywhere in the world.

Casio Digital Cameras

Today's digital cameras owe a lot to Casio's mission in the 90s to build a camera that could show the photo the instant it was taken. Casio were the first to incorporate an LCD screen, thus setting the standard for generations to come. They also developed low-energy, ultra-slim cameras the size of a credit card and ultra high-speed cameras that can capture movement indiscernible to the naked eye, shooting at stills at 60fps or movies at 1200fps.

All Casio cameras are loaded with features that make it easier to take great shots, such as 'night shot' sensors that automatically detect low light and adjust the settings to suit.

Innovative Electronics

This world famous brand has also developed a wide range of other electronics, including mobile phones such as waterproof and shock resistant G'zOne and innovative musical instruments that use a lighting system to make it easier for even complete beginners to learn and enjoy music from day one.

Casio electronic reference books are pocket-sized and make full use of the latest technology to include vast memory, as well as useful functions such as instant search, pronunciation and handwriting recognition.